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5 Small Business Internet advertising strategies that work
By admin | July 28, 2010
Getting your small, local companies will find on the World Wide Web can be a challenge, and most small businesses jut do not have time to research what it does, or the money to pay someone else to figure it out for them. To get you started, here are five techniques you can use today to start getting results tomorrow. Blogging. Just buy a domain name, secure hosting service, and install Wordpress. For less than $ 20 and one hour of your time, you can get a blog up and running. Why blogging works: Google (and other search engines) like new contents. If you have a choice between static “catalog” type page and blog, go with your blog every time. The more you update, Google will crawl your site more and more Google indexes your site, it will be easier for potential customers to find your site and your business. Pay-per-click advertising. If you want guaranteed search engine, pay per click is the way to go. These results show that at the very top of the page of search results in Google? They are paid by the company just like you who do not want to wait for your rankings grow, of course. Would bid on certain keywords, they are basically buying placement in search results. Why pay per click works: The average Internet user does not distinguish between paid and natural search results. If it matches his investigation, it will follow him regardless of how it got there. Forum posting. Forum posting is about helping your potential customers with their problems. Simply join the discussion on relevant forums and provide thoughtful advice, and you’ll find your next customers back to your site to see what more you have to say on the subject. Why forum posting works: People like to do business with people, not corporations. Offering advice on the forums, and remind customers that there is a real person behind your small business. Article marketing. Article marketing is marketing useful, relevant articles to article directories on the web. This is another way of getting your business in front of potential customers, offering advice again sought. Why article marketing works: The purpose of article marketing is twofold. First, the directories may rank higher in search results than your company’s site, which makes it easier to get your name in front of potential customers. Second, the marketing creates valuable back links to your company’s site, which improves your search engine ranking. Banner ads. Banner ads are graphical ads that you see all over the web. They can be almost any size, but most are typically 125 k 125 pixels, 468 k 60 pixels or 160 k 600 pixels. Typically, traders paid advertising networks to place banner ads on web pages, rather than dealing directly with the website owners. Why banner advertising works: The people rarely click banner ads, and when they do, they generally do not buy. So why bother? Brand recognition. If you own a florist shop on the street full of flower shop, how do you get people to stop at your trade rather than his neighbor? By getting your brand in front of them. They may not click on the ads on the Internet, but they will detect your store if you’ve seen on the line, and they will choose more than one trade they recognize that not every time.
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